Fine Art Giclee Cards

New, hand printed Fine Art Giclee Cards

There are plenty of printers out there printing cards, there are many Giclee printers printing cards, but they are usually not Giclee cards.

So what is the difference and how does it affect me, the artist? If you are just handing out cards as a promotion or you want something cheap and cheerful there are some very good deals from high street printers and the internet. These are usually printed on a digital press or by the litho method. By the very nature of the process, these cards cannot even come close to the quality of Giclee Cards, which will be colour matched to your original and printed on the same high quality archival museum quality paper that all my Giclee prints use.

So, what is the problem? There is obviously only one way to go, original Giclee cards. Well, yes, if you want buyers of your printed art to have the most accurate representation of your work, but this comes at a price, literally. It is quite common to see prices under a  £1 each from digital/litho printers and the price gets lower the more you order.

How does this compare to a cost of a Giclee card? Quite simple really, they are £2.95 each and to make it even simpler, the price stays the same however many you order. This is because a Giclee card is hand printed, each one takes the same amount of time to produce and uses the same amount of materials.

I can now hear you saying, how can I make a profit when the card is already £2.95 and with the set up charge,  the first 25 will cost me £3.95 each? Easy, stop treating it as just a 'card'. It is in fact a smaller version of the larger Giclee prints you may already be selling. In fact, apart from the size, it is identical. You may have no trouble justifying £60 or £70 for your A2 giclee print, so what price a smaller version? I have an artist as a client, who regularly displays her prints at exhibitions. She also has a small display of Giclee cards, one of which she shows in an A4 frame with a high quality mount to show potential customers how their card could look if they decided to frame it. She has no problems selling her cards and she makes a healthy profit!

Take a look at the website for more information: http://www.artorigination.co.uk/Cards.htm